kids_first_5What sets Kids First Swim Schools apart from the competition?

We believe we have a better way to teach swimming. Unlike other “learn to swim” programs, Kids First Swim Schools recognizes that proper swimming is a very unnatural movement done in one-to-six timing of your arms and legs. You may have noticed how your arms and legs swing in a natural one-to-one timing as you walk down the street. If you were to break into a full sprint, your arms would pump faster and faster to maintain that one-to-one timing. This is natural. Watch an Olympic athlete run down the track. We train them to run in a perfect one-to-one timing. Yet, swimming involves a one-to-six timing, so how can we teach children to kick six times faster than their arms are moving? The Kids First/Kick First® Learn to Swim System tackles this challenge in a logical, systematic fashion like no other program out there. The curriculum is so different and has been so successful that it was awarded copyright status
by the U.S. Library of Congress!


Why is learning to swim so important for children?

As parents, we all want to keep our children safe and help them reach their full potential. Knowing how to prevent injury and death, like drowning, is a step toward this goal. When most of us are enjoying time at the pool or beach, injuries aren’t the first thing on our minds. Yet according to the Centers for Disease Control, drownings are a leading cause of death for young children – and three children die every day as a result of drowning. In fact, drowning kills more children ages 1 to 4 than any other cause other than birth defects. Thankfully, parents can play a key role in protecting the children they love from drowning.


What safety measures are in place at Kids First Swim Schools?

Our pools are built as training pools, which include pool depths as shallow as 2 feet, 9 inches for the little ones, and up to 4 feet, 9 inches for older children. We teach our lessons in a very structured environment that includes a 5-to-1 child-to-instructor ratio. Additionally, the No. 1 rule with Kids First Swim Schools is, “Never turn your back on a child.” Because of our experience, along with these features and values, we have maintained a high standard of safety.


What personal qualities and characteristics make a great Kids First Swim Schools franchisee?

The ideal Kids First Swim Schools’ franchise partner is active in the community and possesses an unconditional love and respect for children. He or she should understand teamwork, have sharp business acumen, and be willing to serve as an owner-operator who wants to be involved in the day-to-day operations of the facility. Kids First Swim Schools is looking to partner with local entrepreneurs across the U.S. who truly share the brand’s passion for educating consumers on water safety.

Why is now a great time to open a Kids First Swim Schools?

The Kids First Swim Schools’ business model is in full bloom with opportunities to move into open territories. We aren’t the franchisor looking to scale 100 units a year. We are the franchisor who is looking for quality franchisees to be a part of growing with us on a very sustainable path forward. In addition to our proven business model, franchisees can also be confident in the corporate support that they will receive throughout the franchising process. If you are someone who loves children and who wants to make a career out of teaching children how to swim, then now is good time to consider franchising with us.

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