KIDS FIRST Swim Schools Looks to Dive into Atlanta Market


World’s Largest Swim Instruction Provider Seeks Franchise Partners to Help Atlanta Children Learn to Swim

By Julianne Kennelly, Patch Poster | Apr 3, 2018 11:33 am ET

ATLANTA – With nearly 25,000 children under the age of ten living in the Atlanta area, KIDS FIRST Swim Schools, the world’s largest provider of children’s swimming instruction, has identified Atlanta as its next major expansion hub to help ensure the safety and well-being of local children through quality swimming lessons. Fueled by the KIDS FIRST Swim Schools’ mission that all children should know how to swim, the company plans to bring two locations to the Atlanta market.

Founded by long-time competitive swim coach Gary Roth, who has more than 40 years’ of aquatic experience, KIDS FIRST Swim Schools offers the most effective swim school curriculum in the industry. The brands proprietary approach KIDS FIRST/Kick First® Learn System, is centered on three basic skills, breath control, buoyancy and propulsion and focuses on the fact that swimming is done in 1:6 foot to arm timing, versus most human activities which are completed in 1:1 timing. KIDS FIRST Swim Schools offers eight levels of classes centered on its proprietary learn-to-swim curriculum and offers small group (five participants or less) Mommy & Me and Advanced Mommy & Me classes, as well as private and semi-private classes.

“Atlanta’s demands for quality and reliable swimming instructions, met with the promising economic climate, creates immense potential for the KIDS FIRST Swim Schools brand,” said Gary Roth, founder and president of KIDS FIRST Swim School. “At KIDS FIRST Swim Schools, we are dedicated to our mission that all kids should know how to swim, and we are eager to fulfill this promise in the Atlanta area.

In addition to KIDS FIRST Swim Schools’ development in Atlanta, the brand’s expansion plans include increasing its presence in existing markets, as well as breaking into new territories. Specifically, KIDS FIRST Swim Schools is targeting Pittsburg, Charlotte, Houston, among others.

Offering an attractive investment opportunity ranging from $550,000 to $750,000, KIDS FIRST Swim Schools provides a proven business model with exceptional unit-level economics poised to thrive through franchising. Franchisees do not need to hire outside contractors to construct their pools and facilities. Rather, KIDS FIRST Swim Schools’ affiliated construction company, KIDS FIRST Construction Company, was established to build both corporate and franchise facilities.

For more information about the KIDS FIRST Swim Schools franchise opportunity, visit

About KIDS FIRST Swim Schools

For almost 20 years, KIDS FIRST Swim Schools has been dedicated to teaching aquatic skills through its trademarked curriculum KIDS FIRST/Kick First® Learn to Swim System. Founded by long time competitive swim coach Gary Roth, KIDS FIRST Swim Schools has cemented itself as the world’s largest provider of swim instruction with 30 corporate locations and 4 franchise locations operating. Headquartered in Fallston, Maryland, the brand began franchising in 2010 and anticipates growth beyond 40 corporate locations and 12 additional franchise locations by 2020 through strategic franchise partnerships. For more information about KIDS FIRST Swim Schools and the franchise opportunities, visit www.kidsfirstswimschools.comor ###

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