Kids First Swim Schools – Featured in Franchise Dictionary!
“THE EARLIER THAT CHILDREN BEGIN SWIMMING, THE FASTER THEY learn and the less likely they are to become afraid of the water. With that in mind, Kids First Swim Schools starts lessons for children as young as 3 months old.
Kids First founder Gary Roth, who designed the program in 2001, believes that every child should know how to swim. With a trademarked curriculum, he took a methodical approach to lessons, having children master the basics before moving to the next level. “The program not only teaches children lifesaving skills, but the proper mechanics of swimming,” says Sandy MacIver, director of franchise development. “Unlike recreational pools, our training pools are designed specifically to teach children how to swim. As a franchise company we offer our franchisees more than 18 years of intellectual capital. We offer a big, upfront savings to investors because Kids First Construction Company over- sees the retail space construction, as well as the build out of the pools,” she says.
As they say, location is everything. With that in mind, the swim schools are built in children-centric retail centers giving the schools a tremendous amount of marketing exposure. With a structured teaching environment, parents can enjoy watching their chil- dren through one-way class, and the 90-degree pool temperatures allows students to stay focused on their lessons without the distractions of being too cold.
The company is intentionally growing at a moderate pace to ensure franchisee satis- faction. “We want to make sure our franchise partners are successful. We help them find the perfect location,” with sites averaging 6,500 to 9,000 square feet, McIver says. “We guide them every step of the way.””
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