kids_first_6One question potential franchisees sometimes ask is, “Why should I buy a franchise? Why can’t I just go out and start my own business?”

The real value of a franchise is what you gain from the experience, know-how and operating plan that come with it.

Without the professional training, business experience, or connections it takes to succeed, it is difficult to get off the ground. Many small business owners even hire outside individuals with experience just for advice. Face it; opening your own business independently takes time and money.

The advantage to franchising is that, with the right opportunity, it provides you with a series of benefits that it might take years to develop on your own – if you develop them at all. The KIDS FIRST Swim Schools opportunity gives you the ready-made framework within which to build a successful business.

For example, as a franchisee, you enjoy advantages that put you light years ahead of the independent business operator. Name-brand recognition and a network of support provide an immediate and distinct competitive edge over the independent, stand-alone business. You can avoid that costly trial-and-error period that causes so many problems for start-up businesses. As a franchisee, you’ll “hit the ground running.”

As a KIDS FIRST Swim Schools franchisee you will enjoy job security as your own boss, working with a business model that has a proven success formula. The KIDS FIRST Swim Schools opportunity provides you with ownership of a unique business with limited competition – a business that won’t go out of vogue and that does well in any economy.

Each year, more than $800 billion in goods and services are sold through franchises in the United States. There are over 550,000 individual franchise outlets nationally, and each working day, a new franchise opens every five minutes.

You could be a chapter of this growth story — as a part of our KIDS FIRST Swim Schools franchise experience.



“What is a good reason to invest in a Kids First Swim School franchise? There are 3,457 reasons. I remember vividly the cold January evening of our first registration ever. At home, our Kids First phone line rang and I answered enthusiastically. After several minutes of conversation, I had enrolled Ella W. in our first Mommy/Daddy & Me class. Two years and many families later, the parents of Wesley, a full-day kindergarten student, enrolled him because he was deathly afraid of the water. While his two older sisters frolicked like dolphins in their club pool, Wes was immobilized, sitting on the steps in the shallow end, playing with his toy boat. Another two years later, Michael, born in Istanbul and 83 years old, had been traumatized at age six when his friends jostled him and he fell into the sea. Where are they now? After five years, Ella W. is still enrolled at our Kids First Swim School, along with her little brother, and she is mastering level 8. Wes learned to relax in the water and is a joyful swimmer, confident that he can play without fear of sinking. Michael is planning a trip to Tahiti with his dear wife Mary. It will be the first vacation together in which he will enjoy swimming. There are 3,454 other “reasons,” a number which represents the kids who have enrolled at our Kids First Swim School since we opened five years ago. Owning a Kids First Swim School franchise follows the same ups-and-downs, challenges, and demands of any business, but the rewards of playing an important role in the community, contributing to the fundraising efforts of churches, synagogues, schools, and local fire and police departments, and, most importantly, teaching children and adults how to swim – saving lives – that is a mission worth the ongoing effort, investment, and enthusiasm.”

– Mary B.

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